It’s best to think of YouTube as a series of independent communities living on the same platform — what’s popular to one group might not even be on another community’s radar.
There are a few rare exceptions, and the beauty world’s drama is one of them.
YouTube’s top trending list (which is different from most viewed videos or most viewed creators) this year is pretty diverse, but one of the constant trends is drama and the beauty community. The top trending video of 2019 was beauty guru James Charles’ 40-minute response to one of the year’s biggest controversies; the third most popular video was a 90-minute video from Shane Dawson that focused on conspiracy theories and the story of what happened to his ex-girlfriend and YouTuber, Lisa…
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