Disney is dropping ‘Fox,’ rebranding its acquired studio as 20th Century Studios



Illustration by Alex Castro / The Verge

Disney’s landmark purchase of 20th Century Fox last year is complete, and now the company is looking to phase out the “Fox” branding in its new assets: the 20th Century Fox film studio is being rebranded to just “20th Century Studios,” and Fox Searchlight Pictures is now “Searchlight Pictures,” according to a report from Variety.

The move away from the Fox brand isn’t entirely surprising, given that Fox Corporation — the remaining piece of the original Fox brand — still exists and runs things like Fox News, Fox Sports, and the Fox TV channel that weren’t sold to Disney.

Removing the “Fox” from the studios and film divisions that Disney does own will presumably make things in the entertainment…

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